To rank on Page 1 of Google, you don't need a fancy WordPress plugin or an expensive SEO consultant. Because Blogger is a Google-owned product, you actually have a "home-field advantage"—if you know how to use it.
In this guide, we’re moving past the basics and diving into the Blogger SEO Mastery framework. If you follow these steps, you’ll stop shouting into the void and start seeing your traffic graph climb.
1. Master the "Search Description" (The Secret Weapon)
Most Blogger users don’t even know this exists. By default, it’s hidden!
The Fix: Go to Settings > Meta Tags and enable "Enable search description."
Why it matters: Once enabled, a new "Search Description" box appears in your post editor. This is where you write your 150-character "sales pitch" to Google. Without this, Google just pulls random text from your first paragraph, which rarely looks professional in search results.
2. Permalinks: Don't Let Blogger Decide
When you title a post "My Best Travel Tips for 2026," Blogger creates a URL like:
yoursite.com/2026/02/my-best-travel-tips-for-2026.html
The Pro Move: Before you hit publish, click Permalink > Custom Permalink.
The Goal: Strip out "stop words" (a, an, the, and). Change it to
travel-tips-2026. Short, keyword-heavy URLs rank significantly better than long, rambling ones.
3. The "Skim Test" with Header Tags
Google’s AI doesn't read your blog like a human; it scans the structure.
H1: This is your Post Title. You only get one!
H2: These are your main section headings.
H3: These are sub-points within your H2s.
The Rule: If someone only read your H2s and H3s, they should still understand exactly what your post is about. This hierarchy tells Google which parts of your text are the most important.
4. Image SEO: Stop Uploading "IMG_001.jpg"
Google is blind to images unless you give them a description.
Rename the file on your computer before uploading (e.g.,
best-blogger-templates.jpginstead ofIMG_567).Once uploaded, click the image in the Blogger editor and click the Settings (Gear) Icon.
Fill in the Alt Text and Title Text. This allows your images to rank in Google Image Search, which is a massive, untapped source of traffic.
5. Connecting the Dots: Google Search Console
If you aren't using Google Search Console (GSC), you are flying blind.
What it does: It tells you exactly which keywords people are typing to find you.
The Hack: Look for keywords where you are ranking on Page 2 (Position 11-20). Go back to those posts, add a bit more detail, update the images, and you’ll often find them jumping to Page 1 within a week.
The "Golden Rule" for 2026
In 2026, Google values E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Don’t just rewrite what others have said. Add a personal story, a unique photo you took, or a specific tip that only an expert would know.
Blogger SEO isn't about "tricking" the system; it's about making it as easy as possible for Google to see that your content is the best answer to a user's question.