When most people open the Blogger post editor, they treat it like a basic Word document. They type, they hit publish, and then they wonder why their traffic is stuck at zero.
The truth? The Blogger editor is more than just a text box—it’s a powerful SEO tool. If you know where to click, you can give your posts a massive advantage in the search rankings. Here is the "secret sauce" for writing posts that Google loves, using only the built-in features of the Blogger editor.
1. The "Heading 1" Myth
In the world of SEO, your post should only have one H1 tag (your main title). Blogger automatically makes your post title an H1.
The Secret: Inside the editor, never use the "Major Heading" option. Instead, use:
Heading: For your main sections (these become H2 tags).
Subheading: For points within those sections (these become H3 tags).
This structure creates a "Table of Contents" in the eyes of Google’s bots, making your content much easier to index.
2. Use the "Jump Break" (The Forgotten Button)
Have you ever noticed that on some blogs, you see the whole post on the homepage, while others show a neat snippet with a "Read More" button?
The Secret: Place your cursor after your first 2-3 engaging sentences and click the "Insert Jump Break" icon (it looks like a dashed line).
Why it ranks: This prevents "duplicate content" issues on your homepage and forces Google to recognize your individual post URL as the primary source of the info. Plus, it improves your page load speed!
3. The "Alt Text" Image Hack
Google Images is the second largest search engine in the world. If your images aren't optimized, you’re leaving 20% of your potential traffic on the table.
The Secret: After uploading an image, click it and select the Gear Icon (Settings).
Alt Text: Describe the image using your target keyword (e.g., "Best Blogger SEO settings menu").
Title Text: Give it a catchy name.
Size: Always select "Original Size" or "X-Large" to ensure your blog looks modern and high-def.
4. Master the Sidebar "Search Description"
This is the single most important "secret" in the editor. On the right-hand side, under Post Settings, you’ll see a box labeled Search Description.
The Secret: If you leave this blank, Google will grab the first few sentences of your post, which might just be "Hi guys, welcome back!"
The Fix: Write a 140-character summary that includes your main keyword and a call to action.
Example: "Learn the exact steps to rank your Blogger site on page 1. These 5 secret editor tips will boost your SEO and increase your traffic instantly."
5. External & Internal Linking (The "Spiderweb" Method)
The Blogger editor makes it easy to add links, but most people do it wrong.
Internal Links: Highlight a keyword and link to another one of your old posts. This keeps readers on your site longer.
External Links: Link to a high-authority site (like Wikipedia or a major news site).
The Secret: When adding an external link, always check the box "Open this link in a new window" and "Add 'rel=nofollow'" if it's an affiliate link. This protects your site's reputation with Google.
Summary Checklist for Every Post:
[ ] Is your URL a Custom Permalink?
[ ] Did you use Heading (H2) for sub-topics?
[ ] Did you add Alt Text to every image?
[ ] Did you write a unique Search Description?
[ ] Did you insert a Jump Break after the first paragraph?
By following this blueprint, you aren't just "blogging"—you're engineering content that is built to win.